MINI Creates a New U.S.

MINI Creates a New U.S. Segment : 

There is no other car like the MINI Cooper in the U.S. marketplace: MINI Cooper's size, quality, engineering, and distinctive design gives the car a unique position. MINI is creating a completely new market in the U.S., the small, premium car sector.

The new MINI Cooper is the first all-new product from the MINI brand since its inception in 1959. The 11' 10" Cooper features the latest in BMW Group engineering and safety technology such as six airbags, all‑round disc brakes as standard, and features such as Dynamic Stability Control and Electronic Brake Distribution are available as options.